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Bowers & Wilkins

The legendary brand for true connoisseurs of quality sound – entered the Bulgarian market with a classic presentation of its product portfolio. For the event, we chose the futuristic Volvo showroom building for two reasons: first, Bulgarian consumers are aware that the audio equipment in Volvo’s high-class car models is made by Bowers & Wilkins, and second, building brand awareness was an essential element of our communication strategy.

In addition, all event guests had the opportunity to enjoy the brand's ultimate sound in specially designed audio rooms equipped with BW audio systems. We can attest that the music for those present was not just a background sound, but an immersive auditory delight, an intimate experience of scenes and voices. The presentation event was covered by more than 40 media.

credits:
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client: KP official distributor of Bowers & Wilkins for Bulgaria
client service & project management: Slavi Slavchev
event concept: Sonya Slavcheva

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