Logitech
Finding the right audience for a product is often a race against time, competition from other brands, and ceaseless information flow. But then we remember… people in the mall! Such a diverse group of consumers go there – from regular shoppers to movie goers; from busy housewives who will “cook” at the food court to noisy teens who have gathered for a little chat, fun, and burgers and fries.
What better time to grab consumers’ attention while they’re happily in their comfort zone, strolling under the bright lights of mall decorations?
Especially when they turn their gaze to the mall’s tech store, where they’ll find a large portion of Logitech’s portfolio.
In addition to the special selection of locations for maximum brand visibility, the messages we choose when creating the brand’s visions are always in tune with the season and the specific needs of consumers. When creating the vision, we always take into account things like the shopping center’s scale and location. We also tailor the messages to the specific time of year such as back-to-school time, or promote fresh and bold product colors to match the ushering of the spring season.
Last but not least, our team manages to deal with location specifics and position, whether it will be bridges, elevators, or escalators; the lighting; the vision’s size and scale; as well as the challenge to meet the brand’s strict requirement and adhere to its style guide and brandbook. This requires not only professionalism and hard work, but also talent!
Client: Logitech
Client service & project management: Sonia Slavcheva
Concept, design & creative: Mihaela Petrova