Logitech MX Catalogue

We remember the times when advertising and promotional materials were something you could literally touch and feel. They were physical items – from branded merchandise to the production and design of thousands of promotional materials, flyers, brochures, and notebooks, which we picked up from the printing house well packaged and ready to flood streets, shops, and offices with their presence.

That anxious anticipation of seeing the fruits of our endeavors in print is happening less and less often. But the creation and production of Logitech's catalog definitely made us feel the butterflies of excitement in our tummies again.

And this is without the weight of the enormous responsibility we had, since the brand is a market leader and logically expects native Swiss precision in every detail.

The catalog for the MX series and the accessories going with it was created with a lot of attention, love, and dogmatic compliance with the requirements of the brand’s style guide.

The creative process included product selection, colors, copy, adding technical specifications, and lots and lots of creativity and imagination until we found the right design symbiosis between all these elements.

We had to imagine the finishing touches and details in advance of printing  – how thick the paper would be, what kind of feel we wanted it to leave when unfolded, where the partial varnish would be in order to distinguish certain elements, what kind of laminate to put on so that there would be no fingerprint residue on the pages, and other such minute details.

Yes, we need to know all this before we start working, because in printing, imagination and creativity alone are not enough - you need knowledge of the processes, printers’ work, and the specifics of the materials.

Creating the Logitech MX series catalog is a product we are proud of, not only because it looks luxurious, helps the brand and its users, was approved by the central team with almost no adjustments, but also because it is proof that when you have professionals on your team who know what they are doing, it always pays off in the quality of the finished product. And satisfied customers, of course!

Client: Logitech
Client service: Sonya Slavcheva

Project management: Mihaela Petrova
Concept, design & creative: Mihaela Petrova

Print: Bulged