HONOR “To Be With You”

HONOR

“To Be With You”

Client: HONOR

Client Service & Project Management: Slavi Slavchev

Campaign Concept: Beloslava Andonova

Campaign Management: Beloslava Andonova

HONOR “To Be With You” was an integrated Christmas PR campaign designed to strengthen brand awareness and build an emotional connection between HONOR and its audience. The campaign supported the market positioning of the brand’s latest smartphone model – HONOR 90, with a strong focus on its advanced camera capabilities.

By combining media partnerships, influencer collaboration, social media activation and experiential elements, the campaign delivered strong organic reach and meaningful audience engagement during one of the most competitive communication periods of the year.

Campaign highlights

1.5М

social media impressions

38.000+

organic reads generated through media partnership content

32.000+

people reached through a single Instagram giveaway post, encouraging user-generated content

Campaign objective

The main objective of the campaign was to increase brand awareness and reinforce HONOR’s positioning as a smartphone brand with high-quality camera technology. At the same time, we aimed to move beyond product-led communication and create a human, emotional narrative that resonates with audiences during the holiday season.

The campaign introduced HONOR 90 to the Bulgarian market in a way that felt authentic, relevant and emotionally engaging.

Our aproach

During Christmas, communication tends to follow familiar patterns – family gatherings, gifts, festive tables and seasonal clichés. Our goal was to stand out within this saturated environment.

Instead of placing the brand at the center of the story, we shifted the spotlight toward those who truly deserve it – the unsung heroes of Christmas. By focusing on real people and meaningful moments, we created a narrative that felt genuine, emotional and aligned with the spirit of the season, while naturally integrating the product into the storytelling.

This approach allowed the brand to be present – without being intrusive.

Campaign execution

The PR campaign included a mix of earned, shared and experiential communication channels:

· Media partnership with actualno.com

· Influencer collaboration

· Social media advertising

· Dedicated campaign event

· Instagram giveaway encouraging user-generated content

Each touchpoint was designed to reinforce the core message

and extend the campaign’s reach across multiple platforms.

Key takeaway