Evnia Craft Beer
Every detail matters. That's why our team never underestimates the branded materials it creates for any of our clients. It's never just a branded pen or merchandise.
We carefully research the audience for which we create the branded material, the location, and the purpose. For the specific event at which we were presenting the Evnia powered by Philips gaming monitor, we wanted to encourage demand among the consumer who would receive the branded item. That’s why we decided to create a craft beer with its own label. Something truly unique that will only be available for the particular occasion.
Designing the label was the next big step. The label had to be fun, lively, and different – designed to impress gamers and people who spend a lot of time in the virtual gaming world. It also had to meet the standards for quality and tasty craft beer.
So created the Evnia Craft Beer label, showcasing bright personality in the colors of the brand and entirely different from other brands on the market. We stayed true to our principle: a branded item shouldn't just be a product with a brand logo on it - it should be a keepsake, it should make you exclaim “WOW! That's awesome, I'm so happy to be among the few who have it!”
credits:
client: Evnia powered by Philips
client service & project management: Sonya Slavcheva
creative & design: Mihaela Petrova